1 Card.

Chromium can be seen as a printed on paper is often with a certain profile and bright aspect, which reproduces all sorts of reasons: flowers, animals, boats, soldiers, children, women, domestic scenes and many others. whose main function is to have fun and serve as a game to the time you start to children in the taste for collecting these small images. Since the mid-19th century are beginning to be distributed among the clients of stores and establishments or appear to accompany various commercial products, especially chocolates and cakes. Initially, die are but later it will be rectangular and going to tell a story. The next step will be to publish Albums to collection. Manufacturers immediately incorporated into the illustrations of these stickers a didactic and intent of dissemination of knowledge. The BNE has an excellent representation of these small print.

2. Cards and trade prospects

The cards of products and commercial establishments are one of the most ancient in the field of the small print. Normally, as well as an advertising, a gift from the brand or trader to their clients and "flattering" their fidelity; some cards give, in addition, an amount of a number of the national lottery or an entry for a function of theatre. There are many products and businesses that use this form of publicity: food, drinks and textile products among the first and warehouses, tailor shops, pharmacies, traditional mariachi music, libraries are amongst the few examples.

There are cards cut veneers, others are embossed and there are with moving parts through a simple mechanism based on tabs and screws. Are characterized by the use of the cromolitografía in their colorful illustrations that appears in print advertising. The prospectuses can have several pages and sometimes contain stories, fairy stories or allusive to the product or trade.

In 1994 the BNE acquires an important collection of more than one thousand five hundred of business cards that are of one thousand two hundred pharmaceutical products. In the 1940s, 50 and 60 of the twentieth century the pharmaceutical laboratories used the email to send your publicity medical professionals. The information arrived in the form of business card with the properties of the drug, forms of presentation and directions for its administration.

3 Paipáis advertising.

The fans and paipáis have evolved over time. One of its most important transformations taking place in the early 20th century when commercial advertising makes them to trap them in support of its messages. The new role of the bearer of paipái advertising language is a substantial change the traditional meaning: passes of the messenger of galanterías to become the messenger of invitations to consumption aimed at increasing numbers of users. In Ephemera the collection of one hundred seventy paipáis advertisements are illustrated in festive colors and a great variety iconográfica, since portraits of recognized american actresses of the forties and fifties of the twentieth century or female faces by Gaspar Camps scenes of fun games for children or scenes of bulls of illustrator César Ruano Llopis.

4 Pocket Calendars.

Traders and manufacturers of products prepared each year curious pocket calendars on which ruled print your publicity in order to take back to their clients. This practice began in the last decades of the 19th century until today. The BNE has a small representation of pocket yearbooks with advertising of pharmacies, in addition, stationary, photographers, etc. but highlights a sampling Album contains nearly 150 yearbooks printed by a house of Barcelona developed in the early decades of the twentieth century.

5 Calendars murals.

Calendars murals are small posters illustrated in the bottom is prendían sheets of the current schedule. Traders were print the name of their products or their businesses and hanged somewhere in these converts, decorative objects and advertising vehicle. The an advertising that involved the figures of children and children's play scenes or attractive women was well used by traders and manufacturers who do not hesitate to use them both for outputs devoted to children and adults.

6. Hotel labels

The collection of hotel labels is part of the Ephemera collection of the national library with strong representation in terms of volume and quality of his works. These tags are fascinating fragments of the history of the hotel in the golden age of the traveller since 1900 until 1960. During these years the labels were done by the hotel as advertising and implemented on trunks, suitcases and all kinds of baggage, mainly the buttons and travellers themselves. Stresses the variety that presented the tags of the collection in relation to different types of hotels, since the most luxurious hotels of the major capitals to more modest. It is also necessary to mention the geographical diversity of the collection, which includes hotel labels around the world.